Event marketing plays a critical role in most marketing departments. In fact, 80 percent of marketers believe live events are critical to their company’s success. But, despite being a cornerstone of the job, event marketing budgets and processes are often overwhelming and tough to quantify. Luckily, geolocation solutions, like Geopointe, have entered the picture to...Read More
How I Grasped Geolocation, its Use Cases & Its Untapped Potential Just a little over nine months ago, I joined Geopointe as a Senior Marketing Specialist. I was incredibly excited about the new opportunity but also worried. I had to admit; I knew very little about geolocation, how it worked, its user base and its...Read More
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