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How Geolocation Optimizes Event Marketing Efforts

March 20, 2018
Event marketing plays a critical role in most marketing departments. In fact, 80 percent of marketers believe live events are critical to their company’s success. But, despite being a cornerstone of the job, event marketing budgets and processes are often overwhelming and tough to quantify. Luckily, geolocation solutions, like Geopointe, have entered the picture to...
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How Marketing Teams on Salesforce can Leverage Geopointe for Better Results

December 11, 2017
In an increasingly digital landscape, location is becoming crucial to the success of any marketing strategy. People are now connected at all times, whether it be via their desktop, laptop or mobile device. Because of this, location has become key to identifying and engaging with potential or current customers at the right time and place....
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