How to Boost Your Business with Location Data: Real Estate Industry
Few industries benefit from location-based intelligence like the real estate industry. As real estate agents and agencies have become more advanced and data-driven, they’ve progressively turned to location data to bring in more clients and optimize their house or commercial buying experience. If you call the real estate industry home, here are three examples of how geolocation tools, like Geopointe, can help you drive results.
Optimize the Placement of Marketing Materials
Real estate teams often focus their efforts on one or two target demographics within a specific location radius. As such, they are constantly trying to identify the best ways to find and reach those target audiences. With access to that information, they can send marketing collateral (e.g., personally branded complimentary notepads) to the people who are most likely to need their services.
Geolocation tools, like Geopointe’s Geographic Searching & Analysis, allow real estate teams to identify where their target audiences live quickly and efficiently. Once they’ve done that, they can build custom territories and send marketing materials to neighborhoods with the highest density of their target audience, increasing their ROI. Additionally, avoiding sending those same materials to neighborhoods with fewer households that fall within their target audience will help eliminate excess spending on marketing collateral.
Data-Driven Consulting Tools
The real estate industry is a highly competitive market, with rivals continually looking for a leg-up. In the past, real estate agents often offered blue-collar labor (e.g., setting up garage sale signs) in addition to their core services, but, today many real estate agents have turned to data-driven consulting tools for a competitive edge.
Using features, like Geopointe’s Global Business & People Data Layers, or something similar, real estate agents can provide commercial clients and homeowners alike with critical data on surrounding areas (e.g., demographics, crime stats, school districts, housing comps). As a result, they come off as well-informed and proficient, earning them repeat customers. They also expand upon the relevant services they offer, increasing their appeal to potential clients.
Streamline Client Showings with Optimized Routes
Client facing realtors are often tasked with showing prospective buyers multiple houses in one day. And, since time is money, they need to be able to show as many houses in as little time possible. But without the right routing tools, finding properties and navigating your clients to each of them can suck up that valuable time.
Luckily, Geopointe’s Routing and Optimization feature provides a specific use case for this need. Using this feature real estate agents can create a custom route for each client that includes all of the houses within a particular area and price range. What’s more, this feature will automatically create the most time-efficient route so that real estate agents can show their clients more houses in less time.
Want to learn how geolocation is driving success in other industries? Follow the link below for more use cases by industry!
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