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marketing
The year 2020 has taught us a great many things as sellers. One of which is the importance of utilizing internal team members to help get deals closed. If you have not typically utilized a team selling strategy, this might be the perfect year to add more team collaboration to your selling. Not sure about...
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Generation after generation, the manufacturing industry has evolved and spread across the world. As the industry has grown, tools and technologies have been created specifically for manufacturers, helping them improve processes and workflows. According to McKinsey & Company, “The US manufacturing sector needs an injection of productivity, and companies cannot capture the demand opportunities described...
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No matter what time of year it is: beginning of the year, beginning of the quarter, end of the quarter, sales teams should always be on the lookout for ways they can improve their processes and, as a result, improve their sales. Anyone who’s tried to navigate their way through the Salesforce AppExchange is well...
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For sales leaders, the benefits of Geopointe are almost immediately evident. From streamlining sales territories to making more informed business development moves, the list of sales-specific benefits goes on and on. But Geopointe is so much more than just a sales application. In fact, many organizations who adopt it for sales come to realize the...
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Geopointe’s Demographic Layers feature takes a library of location-based statistics provided by the US Census Bureau and makes it easily accessible from the map. For businesses using Salesforce, giving visual life to this data offers several strategic benefits. To paint a clearer picture, here are four examples of how Geopointe’s ability to map US Census...
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Event marketing plays a critical role in most marketing departments. In fact, 80 percent of marketers believe live events are critical to their company’s success. But, despite being a cornerstone of the job, event marketing budgets and processes are often overwhelming and tough to quantify. Luckily, geolocation solutions, like Geopointe, have entered the picture to...
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  In an increasingly digital landscape, location is becoming crucial to the success of any marketing strategy. People are now connected at all times, whether it be via their desktop, laptop or mobile device. Because of this, location has become key to identifying and engaging with potential or current customers at the right time and...
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Sales territory
With territory management, Salesforce supports the ability to assign and share accounts with specific users based on field criteria. If your territories are cleanly divided by a single field, then you might have already made use of this feature, but in most real world cases territories are not so clearly split. Since territories cannot always...
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Dreamforce is just around the corner and Arrowpointe will be there.  There are a number of ways to learn about Arrowpointe’s apps and also to contact Scott Hemmeter. Arrowpointe has a Dreamforce booth in the Expo.  Find it at… Scott is presenting in the “Advanced Force.com Code (Apex) Development and Performance Considerations” session. Several opportunities...
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