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location marketing

How Geolocation Optimizes Event Marketing Efforts

March 20, 2018
Event marketing plays a critical role in most marketing departments. In fact, 80 percent of marketers believe live events are critical to their company’s success. But, despite being a cornerstone of the job, event marketing budgets and processes are often overwhelming and tough to quantify. Luckily, geolocation solutions, like Geopointe, have entered the picture to...
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geo location data for businesses

Using Location Data for your Business – Don’t Get Left Behind

March 2, 2017
Location-based strategies is not new, however, it is growing in popularity as more and more businesses are discovering the value it delivers. Businesses across all markets including retail, e-commerce, and B2B are exploiting location data to make more informed business decisions, ultimately driving overall strategy that delivers competitive advantages they never had before. According to the...
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