Event marketing plays a critical role in most marketing departments. In fact, 80 percent of marketers believe live events are critical to their company’s success. But, despite being a cornerstone of the job, event marketing budgets and processes are often overwhelming and tough to quantify. Luckily, geolocation solutions, like Geopointe, have entered the picture to...Read More
As tech services go, few companies have impacted data mapping and geolocation technology the way Google Maps has. And, Google Local Guides – a social engagement platform for Google Maps – has been staggeringly successful, accumulating over 50 million users to date. A huge part of that success has come by innovating the way...Read More
Introduction Whether via Geopointe or a free application like Google Earth, spatial data is best displayed on a map. Coordinates and addresses can be displayed in fields on a Salesforce record, or spreadsheet, but seeing the full spatial context of data can unlock powerful insights and conclusions which otherwise would have been overlooked. Geopointe users...Read More
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