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GIS
Event marketing plays a critical role in most marketing departments. In fact, 80 percent of marketers believe live events are critical to their company’s success. But, despite being a cornerstone of the job, event marketing budgets and processes are often overwhelming and tough to quantify. Luckily, geolocation solutions, like Geopointe, have entered the picture to...
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As tech services go, few companies have impacted data mapping and geolocation technology the way Google Maps has. And, Google Local Guides – a social engagement platform for Google Maps – has been staggeringly successful, accumulating over 50 million users to date. A huge part of that success has come by innovating the way geolocation...
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Introduction Whether via Geopointe or a free application like Google Earth, spatial data is best displayed on a map. Coordinates and addresses can be displayed in fields on a Salesforce record, or spreadsheet, but seeing the full spatial context of data can unlock powerful insights and conclusions which otherwise would have been overlooked. Geopointe users...
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