Industry: Construction
Location: Memphis, Tennessee
“Geopointe has enhanced our Salesforce implementation 10 fold. We have become so accustomed to conveying data via visual displays that our senior management prefers this method over data tables.”
– Ric Compton, Director of Corporate Accounts, Varco Pruden
Varco Pruden provides pre-engineered steel building systems, partnering with local builders to meet commercial, industrial, and institutional needs. For 70+ years, the company has worked closely with architects and engineers to offer buildings that combine aesthetic appeal with optimum functionality. But with a vast network of independent contractors, the company needed a way to ensure quality, improve decision-making, and replicate success. That’s where Geopointe comes in.
The Challenge
With 1000+ independent contractors in its global network, Varco Pruden needed a way to ensure quality from manufacture through construction.
The company implemented Salesforce for CRM, but immediately knew they also needed a geolocation tool to graphically represent their data.
Executives felt they needed a better way to make decisions ahead of deals.
Why Geopointe?
Varco Pruden chose Geopointe for its geomapping capabilities within Salesforce.
Executives enjoyed Geopointe’s ease of use, but the exceptional visuals sealed the deal.
Varco Pruden also appreciated Geopointe’s outstanding customer service.
The Results
Varco Pruden now creates county maps color-coded by market share; overlay maps help identify exemplary contractors – and ones prime for replacement.
The company uses this information to rank contractors by tier and create a model of their ideal contractor.
Geopointe has helped Varco Pruden increase efficiency, maximize resources, and remove the guesswork inherent in working with independent vendors.
