“We use Geopointe to name drop current customers in a prospect’s area while we have that prospect on the phone – call conversions are up 50%.”
– Greg Ehemann, Vice President of Sales, Shoptech
With Shoptech growing steadily at 20% over the past decade, the company needed a way to geo-visualize its customers and prospects.
Specifically, Shoptech’s sales team wanted an easy solution for mapping, routing, and territory management.
And the marketing team wondered if they couldn’t piggyback to use geo-location for lead generation and event planning.
Since its primary need was geo-mapping, Shoptech actually chose Salesforce because of its Geopointe connection.
Geopointe appealed to nearly every department in the company, from sales and marketing to customer support, professional services, and finance.
Ease of use and price point also played into the decision to implement.
Shoptech reps use mapping to call prospects; they “name drop” happy customers within a set radius, which has helped increase call conversions by 50%. That customer list is also exported to email for quick follow-up notes.
Geopointe has become instrumental for target marketing; Outside Sales can search hot leads in Salesforce to plan trips, and routing functionality allows for pop-in visits and cluster selling.
Shoptech’s services group has even lowered the T&E costs they pass onto their customers by using Geopointe to plan site visits by area, spreading out the expenses.
See if Geopointe is also the right solution for you
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