Success Stories

HFO Success Story

Real Estate

Portland, Oregon

HFO Investment Real Estate Optimizes Their Marketing & Sales Processes with Geopointe.

“Geopointe halves the time it would take us to pull a targeted list of comparable properties when we are doing rental comps.”

– HFO Senior Research Analyst, Jennifer Shuch

The team at HFO Investment Real Estate, LLC are experts in the multi-family home real estate market. HFO helps qualified investors with interest in multi-family homes find the perfect real estate investment options that meet their personal and financial objectives – from private clients looking to make a small investment to large corporations looking to generate major capital.
The Challenges
  • HFO needed a solution that allowed them to quickly identify key demographics and analyze geographic data across Washington and Oregon.
  • Their sales team needed a location data solution to focus their efforts on neighborhoods with key demographics.
  • Using a variety of Salesforce reports, the HFO team wanted to visualize their report data to create targeted marketing campaigns.
  • HFO’s executive team wanted a high-level visual of their sales territories so they could identify prime opportunities and optimize their efforts accordingly.
  • Their consulting service needed a tool that allowed them to geographically analyze surrounding neighborhoods for their business customers.
Why Geopointe?
  • Geopointe’s Automated Assignments feature allowed HFO to optimize their sales territories and assignment process using geographic data to identify opportunistic areas.
  • The ability to filter Salesforce data allowed HFO to identify the best areas to focus their marketing efforts.
  • Their executive team was able to get a high-level visual of their sales territories using Geopointe’s Geo Library feature.
  • Geopointe’s Geographic Searching & Analysis added immediate value to their consulting service, allowing them to give business owners key data about their surrounding neighborhoods.

“I was able to use Geopointe to find all the recently completed multifamily buildings within a half-mile radius.”

The Results
  • Geopointe was able to cut HFO’s time spent pulling a targeted list of comparable properties in half.
  • HFO’s executive team was able to identify key locations that their sales team hadn’t been hitting to help optimize their entire process.
  • Their marketing team was able to use location data to guide their sales team towards optimal areas and away from neighborhoods with little opportunity.
  • HFO’s consulting team found immediate use cases as they were able to provide a local chain store owner with location data linked to an uptick in his store visits.
  • As Geopointe continues to produce results, the HFO team continues to incorporate additional features into their business process and overarching strategy.

Want to learn about other companies who have found success using Geopointe? Follow the link below to explore our case studies!


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