Industry: Healthcare
Location: Wilmington, Delaware
“With Geopointe, our marketing reaches all areas and motivates people to act. Showing the maps and data helped us find funding to quadruple the program.”
– Chris Johansen, Senior Marketing Manager, Christiana Care
Christiana Care is a patient-focused health care organization that does more than just pay lip service to their focus on their customers. Servant leadership is at the core of their guiding principles, and they treat every person they serve as their neighbor. With such a large neighborhood to serve, Christiana Care relies on Geopointe and Geopointe Analytics to keep them connected and informed.
The Challenge
Christiana Care wanted to launch a major initiative to combat high blood pressure, a regional – and national – epidemic.
The company had no way to isolate demographics or visualize the diverse needs of its varied communities.
Christiana needed a way to target, measure, compare, and analyze the effectiveness of segmented campaigns like this once complete.
Why Geopointe?
Christiana chose Geopointe for its mapping capabilities within the Salesforce solution they already owned.
Geopointe’s overlay maps, filters, and demographics could pinpoint target areas for the various components of Christiana’s blood pressure campaign.
Christiana could use Geopointe in creative ways to identify optimal locations for proactive outreach, one of the company’s core values.
The Results
Christiana used Geopointe’s built-in geographic layers to plan the blood pressure promotion, measure outreach, and evaluate the effectiveness.
Showcasing the campaign’s maps and data helped Christiana secure funding to quadruple the blood pressure program over the next three years.
Christiana continues to use Salesforce and Geopointe in inventive ways to plan, implement, and evaluate new efforts to improve public health.
