Success Stories

“Geopointe and SpatialKey are a must for any organization that needs detailed spatial analysis. As cliché as it sounds, the only thing I regret was not subscribing sooner.”

– James Garfield, Salesforce Analyst, Agendia

Agendia’s mission is simple in its complexity: to improve the quality of life for cancer patients through molecular diagnostics. They take a one patient at a time approach, personalizing the treatment options in what can feel like a chaotic time. As a diagnostic lab, the company must capitalize on advanced technology as much as possible, yet they always seek new ways to humanize their services – and that’s where Geopointe comes in.

The Challenge

• Despite its rapid growth, Agendia had no reliable way to identify areas in need of diagnostic cancer care.
• The fast-growing sales team needed input on how to structure and realign territories.
• With the sales team doubling in size, management also sought guidance on where to place new locations and hires.

Why Geopointe?

• Agendia choose Geopointe and SpatialKey for their mapping and analytics capabilities within the Salesforce solution they already owned.
• Salesforce data combined with Geopointe’s efficiency would allow Agendia to solve its initial challenges in days.
• Geopointe’s filters, demographics, and overlay maps could easily isolate target areas in need of diagnostic care centers.

The Results

• Within a few days, Agendia had custom-crafted new regions and territories based on data that already existed in Salesforce.
• The powerful Geopointe-SpatialKey combo gives Agendia new capabilities for analyzing map data, tracking trends, and projecting growth.
• Agendia now uses SpatialKey daily to track market share, order volume, champion customers, quota, and forecast data – all in a single intuitive and highly customizable interface.