By

Julie Dunn
In Part 1 of this series, we discussed the importance of having an effective CRM strategy. Salesforce does a great job at illustrating who performed an action, what the action was and when the action occurred. But, the key metric missed is the where. This is where Geopointe comes into play!
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The Importance of a CRM Strategy In today’s hyper-connected world, successful companies realize the need for proactive and engaged customer relationships. So, it’s no surprise that the vast majority of organizations utilize a Customer Relationship Management (CRM) system. With 68 percent of customers who say they cancel a service or contract due to feeling “ignored,”...
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  In an increasingly digital landscape, location is becoming crucial to the success of any marketing strategy. People are now connected at all times, whether it be via their desktop, laptop or mobile device. Because of this, location has become key to identifying and engaging with potential or current customers at the right time and...
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So, You Think You Know Geolocation (1 of 1)
How I Grasped Geolocation, its Use Cases & Its Untapped Potential Just a little over nine months ago, I joined Geopointe as a Senior Marketing Specialist. I was incredibly excited about the new opportunity but also worried. I had to admit; I knew very little about geolocation, how it worked, its user base and its...
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Geopointe’s customers can now benefit from real-time visibility into their assets to build workflows, custom automation and access dashboards and reports.
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Meridian Leasing serves several industries to deliver custom solutions to organizations across North America. “At the core of our business, we take industry-specific challenges and build programs and solutions tailored to the business’ needs. For that reason, it’s critical for us to build and deploy a world-class marketing machine to support and drive sales as...
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Part 1 | #BoostYourBusiness Series According to a recent survey performed by the Pew Research Center, 95 percent of Americans now own a cell phone. Of those, 77 percent own a smartphone.[1] With the majority of the population constantly connected to the internet on their mobile phones, the many ways business can use location data...
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Nonprofit organizations are pillars within the communities they serve, delivering impactful change to their cause.  For Geopointe customer Ecology Action, that cause was focused around making a bigger impact on the critical drought conditions. In March 2016, Ecology Action, a nonprofit organization providing innovative energy, water and transportation solutions to communities across California, partnered with...
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Geopointe’s Summer 2017 Release is now available on the Salesforce AppExchange. This latest release will offer additional features to help Geopointe users – from CEOs to Sales Associates – elevate their productivity through advanced route optimization, enhanced reporting tools and even more mobile features in Salesforce1.
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