Dreamforce ’19 Sessions by Role

Dreamforce is less than a month away! There are thousands of Dreamforce sessions planned throughout the week and choosing between them can be hard. Salesforce breaks its ecosystem into verticals and roles, both of which can help you find the right session for you. We’ve covered what sessions you should attend by industry, but let’s narrow it down even more.
Here is our guide to the must-see Dreamforce sessions according to role. We’ve collected the best sessions by role and included their description, date and time, and speakers. Enjoy the read, and happy Dreamforce!


Building Blocks for Achieving Sales Excellence

In this session, you will hear from a Salesforce customer who used their Sales Excellence assessment to identify key areas of their sales process to focus their maturity efforts on. Starting with 1:1 interviews and ending with analysis and identifying work streams, you’ll hear what they learned throughout the process and the impact it had on their sales team.
Date/Time: Wednesday, November 20, 8:30 AM – 8:50 AM
Location: City View at Metreon, Level 4 | Yellow Brick Road Theater
Harris Lakhani, Sr. Manager Commercial Operations, Johnson & Johnson
Rohan Singal, Senior Director, CSG Product Management, Salesforce

5 Hacks for Optimizing the Sales Process

In today’s business landscape, the sales process is more than a transaction; it is an exchange with a trusted partner. Empowered sales reps and personalized experiences are just the beginning. Join this session to hear sales leaders share five hacks to optimize the sales process and drive faster results.
Date/Time:Tuesday, November 19, 3:00 PM – 3:20 PM
Location: Moscone South, Campground | Theater 1
Daniel Incandela, CMO, AppExtremes, Conga

Selling the Salesforce Way

Super sessions and major keynotes — there are so many ways to immerse yourself in the innovations of tomorrow. Hear from Trailblazers who are driving their companies forward, and get actionable insights on how you can drive yours. Start building your perfect Dreamforce experience now.
Date/Time: Tuesday, November 19, 12:00 PM – 12:40 PM
Location: Metreon AMC Theatres, Level 3 | Theater 14
Antonio Garcia, Account Executive, Salesforce
Jeremy Hammond, Regional Vice President, Salesforce


3 Secrets to Aligning Sales & Marketing

Sales and marketing misalignment is hurting the top and bottom line performance for companies more than ever before. Why? The buyer is now in charge. They no longer respond to traditional means of engagement. Marketing and sales must be completely coordinated across all touchpoints, or risk getting lost in the noise. Join this session to learn how culture and processes work together across the customer journey, why the sales development (SDR) team can be the key integration point, what technology stack best supports alignment, and the best metrics to measure alignment.
Date/Time: Wednesday, November 20, 12:00 PM – 12:40 PM
Location: Palace Hotel, Ralston Room (SC)
Kelsey Carricato, SDR Manager, InsideView
Tracy Eiler, CMO, InsideView
Damien Swendsen, VP Sales, InsideView

5 Steps to Deploying Consistent, Personalized Campaigns at Scale

Hayley Crimmins, Head of Technology, Digital & Customer at AMP will explain how they implemented Salesforce Distributed Marketing, and by seamlessly connecting it with Sales Cloud, have empowered their advisors with the tools needed to improve their business performance, deploy more personalized campaigns at scale, and improve client engagement.
Date/Time: Thursday, November 21, 8:30 AM – 8:50 AM
Location: City View at Metreon, Level 4 | Yellow Brick Road Theater
Hayley Crimmins, Head of Design | Salesforce Platform, AMP
John Smith, Senior Program Manager, Salesforce

5 Ways to Generate More Pipeline with Conversational Marketing and ABM

Join this session to learn how Conversational Marketing is changing the game for B2B marketing and sales teams, helping companies meet with their most qualified prospects in real time, right on their website. Attendees will learn how Conversational Marketing fits into their overall marketing strategy and how to execute Conversational Marketing with marketing automation and ABM to drive pipeline for sales team.
Date/Time: Wednesday, November 20, 4:45 PM – 5:05 PM
Location: Palace Hotel, Explorer Theater
Kaushik Patel, VP Marketing & Ops, Thoughtspot
Kraig Swensrud, Founder, Qualified.com


3 Tips to Transform Your Business Operations and Increase Market Share

Totalplay, a Latin American communications and media company, had to reinvent itself to remain competitive in an industry facing disruption from startups. With Lightning and Marketing Cloud, they’ve reduced TV and Internet installation times by 90% and increased sales year-over-year by 30%. The company partnered with its Salesforce Success Team and Advisory Services to transform its B2C and B2B sales and service operations to become a customer-centric organization.
Join Business Support Systems Director Fernando Campos to learn how Totalplay partnered with Salesforce to improve customer satisfaction and loyalty and achieved an outstanding 57% Net Promoter Score.
Date/Time: Thursday, November 21, 11:00 AM – 11:20 AM
Location: City View at Metreon, Level 4 | Yellow Brick Road Theater
José Fernando Campos, BSS Director, Totalplay

3 Ways to Empower Mobile Workers in the Field

Mobile workers are the face of your brand. Companies need to empower them to ensure they have the right tools to guarantee customer satisfaction. Learn how an off-line first mobile app can ensure first-time fix rates by connecting to relevant resources like knowledge articles, experts in the office, and more.
Date/Time: Friday, November 22, 10:00 AM – 10:40 AM
Location: Marriott Marquis, Yerba Buena Salon 10-12
Jeff Cannon, CIO, Fire & Life Safety America Inc
Susie Turk, Director, Solution Engineering, Salesforce
Keith Dunnell, Senior Director, Salesforce

5 Steps to Optimize your Salesforce Org

Are you facing issues like technical debt, dirty data, or low adoption? Join this session to learn clear, practical tips and tricks to help you optimize your org, and how to keep it in tip top shape.
Date/Time: Tuesday, November 19, 3:00 PM – 3:20 PM
Location: Moscone South, Campground | Theater 3
Rodney Apura, Director, Customer Success, Salesforce
Benjamin Reynolds, CEO and Founder, Alternative Partners


Executive Presence and Courageous Communication

Supercharge your influence and change your organization by using tactical strategies to have pivotal conversations with executives and colleagues. Learn how to trust yourself in every situation, cut the qualifiers and lead with intent, and use business storytelling to connect with what others care about. You’ll walk away with a new framework to think about executive presence, and the tools and confidence to become a more effective communicator.
Date/Time: Tuesday, November 19, 1:30 PM – 2:10 PM
Location: Moscone West, Room 2002
Emma Bloksberg-Fireovid, Managed Services Lead, KELL Partners
Megan Himan, CEO & Principal, BrightStep Partners
Rakia Finley, Managing Partner, Copper & Vine Studio

Web+Salesforce+AppExchange = End to End Executive Education

What is the most challenging Salesforce problem you have ever had to solve? For the Cornell SC Johnson College of Business it was building an end-to-end solution for Executive Education that included course selection and registration, invoicing and payments, program and faculty management and a self-service online community for participants. Join this session to hear the difference between the resources they thought we needed and the resources actually required along with the many other lessons they learned along the way. Finishing with everyone’s favorite question: Was it worth it?
Date/Time: Thursday, November 21, 3:00 PM – 3:40 PM
Location: Westin St. Francis, California East
Laura Landphair, Associate Director of CRM Strategy and Administration, Cornell University
Shara Walden, Senior Program Manager/Interim Asst Director of Program Management, Cornell University SC Johnson College of Business

Profit, Pricing & Purpose: The Million Dollar Trifecta

This presentation will take the audience on a journey to discover a game-changing approach to growing a million-dollar service business utilizing a “High-Impact Pricing Method” that generates maximum profits by clients that are perfect for that exact business.
Date/Time: Thursday, November 21, 1:00 PM – 1:40 PM
Location: Marriott Marquis, Foothill G1-G2
Julie Gordon White, The WELL for Women Entrepreneurs
So there you have it, no matter your position or role, Dreamforce offers the perfect session for you! If those we highlighted above don’t spark your interest, check out the Dreamforce sessions site to find more.
In the meantime, Geopointe would love to see you at the event! Visit our Dreamforce microsite for more information on how to connect with us at Dreamforce 2019!

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