Geopointe Joins Ascent Group’s Portfolio of Sales Performance Management Solutions

Acquisition Adds Industry-Leading Geolocation Solution to Robust Sales Performance Management Suite

ORANGE, CA [November 2, 2017] – California-based Geopointe announced today that it will be joining The Ascent Group’s portfolio of cloud-based Sales Performance Management solutions. This transaction makes Ascent the new majority owner of Geopointe.

This represents an exciting inflection point for the Sales Performance Management industry. Geopointe, a leading Geolocation solution for CRM, is essential to plan, execute, and analyze any company’s sales and marketing strategy. As the new majority owner, Ascent provides strategic and operational expertise based on years of experience in enterprise software. Ascent is also the primary owner of LevelEleven, a leading Sales Management System for CRM, which allows sales leaders to motivate, manage, and coach their teams more effectively. As of today, Geopointe and LevelEleven have entered into a formal partnership to build the next generation of Sales Performance Management software. When Geopointe and LevelEleven are used together, modern sales organizations will benefit from a complete solution that enhances performance for any sales team.

Scott Hemmeter, Founder and CEO of Geopointe, said: “Eleven years ago, we began our mission to unlock the ‘where’ in companies’ CRM data. Joining Ascent marks a significant milestone on that journey. Ascent is the ideal partner for Geopointe to accelerate our growth initiatives as we continue to define the next generation of Geolocation and Sales Performance Management software.”

Larry Leinweber, Co-Founder and President of The Ascent Group, added: “Any good business is built upon strong sales fundamentals and we see Geolocation as a critical component of Sales Performance Management. We are extremely excited to welcome Geopointe to our growing enterprise SaaS portfolio and we look forward to working with the management team as they continue to build upon their foundation as the industry-leading Geolocation solution.”

Geopointe customers will still enjoy the same great product, services, and team that they have come to expect. In addition, customers will be able to take advantage of the integrated Sales Performance Management solutions that Geopointe and LevelEleven will be developing together in 2018. For example, Geopointe customers will be able to add LevelEleven to their sales organization to motivate, manage, and coach their teams more effectively via personalized scorecards, live TV broadcasts, contest automation, and data-driven sales coaching.

About Geopointe

Geopointe is a top-rated Geolocation software that provides configurable solutions for sales, marketing, service, and development teams to tap into the geographical aspects of their CRM data to improve efficiencies and streamline processes. Geopointe has over 1,500 customers with end-users all over the world. For more information, visit

About Ascent

The Ascent Group, a Detroit-based technology investment firm, specializes in enterprise software companies with scalable platforms that deliver market-leading, high-growth solutions. The Ascent team has a proven track record of building, growing, and scaling software platforms in the Business-to-Business market space. For more information, visit


Media Contact:
Julie Dunn
Director of Marketing
(657) 214-5702

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