Location-based strategies is not new, however, it is growing in popularity as more and more businesses are discovering the value it delivers. Businesses across all markets including retail, e-commerce, and B2B are exploiting location data to make more informed business decisions, ultimately driving overall strategy that delivers competitive advantages they never had before.
According to the 2016 “Global Location Trends Report” by The Location Based Marketing Association, 75% of global marketers, including Starbucks, BMW, and Coca-Cola, believe that location-based marketing will play a crucial role in their businesses this year.
Although digital mapping services like Google Maps and Apple Maps have dominated our mobile devices for practical, personal uses such as driving directions, planning trips and finding nearby businesses – businesses themselves are taking aim to leverage this digital technology to transform their business in a variety of ways. We are overrun by applications that offer trending data on pie charts, graphs, and tables and while it looks pretty, it only tells part of a story. Apply that same business data to view information by location and geography, you’ll uncover trends you didn’t even know existed – providing a more holistic approach to your businesses. It’s this data intelligence that is empowering businesses to interact with their audience on a whole new level and get accurate answers to critical questions.
The Top Challenges Solved when applying location data to your business data
- What customers or potential customers are nearby?
- Where should we hold our next event?
- Where are our largest customers located?
- Finding businesses with $5 million or greater in revenue within 50 miles of my location.
- What’s the fastest way to make deliveries to these 20 locations?
- What regions are showing the biggest increase in revenue year over year?
- Where should we focus our efforts?
Geopointe is focused on helping Salesforce users take advantage of location data by integrating Salesforce with Google Maps – the provider of the world’s most complete geolocation information available. Geopointe’s native integration with Salesforce allows businesses of all industries, all markets, and all sizes to compliment their business-specific with location information to visualize data on the map and take advantage of all that geo-location data has to offer.
Unlock the where in your data and try a 15-day trial of Geopointe available on the Salesforce AppExchange.